BSB51207-5
Diploma of Marketing for Year 11 and Year 12 STEP Students
Identify new opportunities for your career, with advanced training in the knowledge and skills to operate at the highest levels of business. Learn all about the marketing mix, and explore in greater detail the areas of advertising and consumer behaviour. This is the perfect course if you are seeking employment as a promotions coordinator or a brand manager.
Career Opportunities
At the completion of this diploma, STEP students may be employed as a:
Assistant Marketing Manager
Product/Brand Manager
Marketing Coordinator
Sales Coordinator
Customer Service Officer
Promotions Coordinator
Assistant Marketing Manager
Product/Brand Manager
Marketing Coordinator
Sales Coordinator
Customer Service Officer
Promotions Coordinator
Registration Details
What is STEP?
Southbank Institute of Technology (SBIT) offers school students in Years 11 and 12, units from, or leading to selected Diplomas.
This program is known as STEP Southbank Tertiary Entrance Program.
STEP students will be offered an on-campus experience at SBIT. STEP students will be required on campus at SBIT between 38 hours each week. Following Year 12, STEP students will have the opportunity to complete the entire Diploma program at SBIT with confirmed entry and credit into the program they have been studying.
The majority of these Diplomas will provide pathways and credit towards university programs.
Benefits
Successful completion of the Marketing STEP program will deliver:
8 QCE credit points
6 months remaining in the Diploma a reduction of 6 months
STEP forms part of a students high school curriculum and students will be accumulating credit towards their Queensland Certificate of Education (QCE) as well as working toward a Diploma qualification.
STEP fast-tracks completion of a Diploma by decreasing the full-time load of students following Year 12.
After completing Year 12 STEP students will be offered confirmed entry to the Diploma they have been studying. STEP students will therefore know in Year 11 they have a guaranteed place at SBIT, post senior schooling and the ability to bypass the QTAC process at the end of Year 12.
STEP reduces the cost of completing a Diploma, and provides an affordable option to school students who only pay material fees.
STEP provides exposure to alternative delivery methods, including practical experience, which enhances learning and preparedness for the workplace.
If a STEP student transitions to university after completing their Diploma they will achieve both a Diploma and university qualification in near to the equivalent time it takes to complete a university award alone.
The pathways developed by SBIT and university partners provide a quality, highly focused learning experience for STEP students. These pathways combine the complementary strengths of both institutions.
Southbank Institute of Technology (SBIT) offers school students in Years 11 and 12, units from, or leading to selected Diplomas.
This program is known as STEP Southbank Tertiary Entrance Program.
STEP students will be offered an on-campus experience at SBIT. STEP students will be required on campus at SBIT between 38 hours each week. Following Year 12, STEP students will have the opportunity to complete the entire Diploma program at SBIT with confirmed entry and credit into the program they have been studying.
The majority of these Diplomas will provide pathways and credit towards university programs.
Benefits
Successful completion of the Marketing STEP program will deliver:
8 QCE credit points
6 months remaining in the Diploma a reduction of 6 months
STEP forms part of a students high school curriculum and students will be accumulating credit towards their Queensland Certificate of Education (QCE) as well as working toward a Diploma qualification.
STEP fast-tracks completion of a Diploma by decreasing the full-time load of students following Year 12.
After completing Year 12 STEP students will be offered confirmed entry to the Diploma they have been studying. STEP students will therefore know in Year 11 they have a guaranteed place at SBIT, post senior schooling and the ability to bypass the QTAC process at the end of Year 12.
STEP reduces the cost of completing a Diploma, and provides an affordable option to school students who only pay material fees.
STEP provides exposure to alternative delivery methods, including practical experience, which enhances learning and preparedness for the workplace.
If a STEP student transitions to university after completing their Diploma they will achieve both a Diploma and university qualification in near to the equivalent time it takes to complete a university award alone.
The pathways developed by SBIT and university partners provide a quality, highly focused learning experience for STEP students. These pathways combine the complementary strengths of both institutions.
Entry Criteria
STEP is available to students beginning Year 11 with consent from the students School and Parent/Guardian.
Program Articulation
Successful completion of this Diploma and the achievement of certain levels of attainment may assist students to gain entry into the following University pathways:
Bachelor of Business, Griffith University
- 1 year university credit
- 2 years left at university
Bachelor of Business, Queensland University of Technology
- 1 year university credit
- 2 years left at university
Bachelor of Business, University of Southern Queensland
- 1 year university credit
- 2 years left at university
Bachelor of Business Administration, University of Southern Queensland
- 1 year university credit
- 2 years left at university
Bachelor of Business, Griffith University
- 1 year university credit
- 2 years left at university
Bachelor of Business, Queensland University of Technology
- 1 year university credit
- 2 years left at university
Bachelor of Business, University of Southern Queensland
- 1 year university credit
- 2 years left at university
Bachelor of Business Administration, University of Southern Queensland
- 1 year university credit
- 2 years left at university
Program Duration
Full Time : School: 2 years
Remaining time following STEP: 6 months
Remaining time following STEP: 6 months
Program Award
Diploma
Venue
- Southbank Campus
How to Apply
Applications for the 2012 STEP intake have now closed.
Information regarding our 2013 intake, open to current Year 10 students, will be available from our webpage in July 2012. Click here to view webpage
Cost
STEP students will not be required to pay any tuition fees, only the material and administration fees associated with the units over Years 11 and 12. The material fees for this program are:
Semester one $26.50
Semester two $26.00
Semester three $27.00
Semester four $56.00
Southbank Institute of Technology reserves the right to change program outlines and fees without notice. Material fees are non-refundable post start of study.
Upon transitioning to full-time studies students will pay relevant program fees as outlined on the standard program brochure.
Please note: All programs are subject to a $40 annual Administration Fee, payable on enrolment.
Semester one $26.50
Semester two $26.00
Semester three $27.00
Semester four $56.00
Southbank Institute of Technology reserves the right to change program outlines and fees without notice. Material fees are non-refundable post start of study.
Upon transitioning to full-time studies students will pay relevant program fees as outlined on the standard program brochure.
Please note: All programs are subject to a $40 annual Administration Fee, payable on enrolment.
For Additional Information
| Location: | Southbank |
| Telephone: | 13 72 48 |
| Facsimile: | |
| Address | |
| In Person: | Ground Floor, C Block Ernest Street South Brisbane |
| Mail: | Locked Mail Bag 14 South Brisbane QLD 4101 |
| Email: | STEP@southbank.edu.au |
| Find us at: | www.Southbank.edu.au |
Course Outline
| Semester 1 Market Research | Course Code | Course Name |
| BSBRES401A | Analyse and present research information |
| BSBMKG408B | Conduct market research |
| Semester 2 Marketing Activities | Course Code | Course Name |
| BSBCMM401A | Make a presentation |
| BSBMKG414B | Undertake marketing activities |
| Semester 3 Marketing Principles | Course Code | Course Name |
| BSBMKG413A | Promote products and services |
| BSBMKG416A | Market goods and services internationally |
| Semester 4 Create Web Pages, Electronic Communication, Consumer Behaviour | Course Code | Course Name |
| BSBEBU401A | Review and maintain a website |
| CUFDIG401A | Author interactive media |
| BSBMKG412A | Conduct electronic marketing communications |
| CUFDIG304A | Create visual design component |
| BSBMKG402B | Analyse consumer behaviour for specific markets |
| BSBMKG401B | Profile the market |
This brochure was last updated Thursday, 17 May 2012
Total course tuition fees are indicative only. Fees are subject to annual adjustment. For FEE-HELP and VET FEE-HELP eligible courses, the unit fees are charged according to the study period in which the unit is commenced. The unit fees outlined in this document apply to census dates between 01 January 2012 and 30 June 2012. Unit fees will not change for this period. All information was accurate at time of printing, however, Institute policies, fees and details are subject to change without notice. Course commencement is dependent on sufficient enrolments, accreditation and registration requirements. From the 1st January of each year, programs are subject to a fee increase in line with the annual Consumer Price Index (CPI).
Total course tuition fees are indicative only. Fees are subject to annual adjustment. For FEE-HELP and VET FEE-HELP eligible courses, the unit fees are charged according to the study period in which the unit is commenced. The unit fees outlined in this document apply to census dates between 01 January 2012 and 30 June 2012. Unit fees will not change for this period. All information was accurate at time of printing, however, Institute policies, fees and details are subject to change without notice. Course commencement is dependent on sufficient enrolments, accreditation and registration requirements. From the 1st January of each year, programs are subject to a fee increase in line with the annual Consumer Price Index (CPI).

