BSB51207-3
Diploma of Marketing Incorporating
BSB41307 Certificate IV in Marketing
BSB41307 Certificate IV in Marketing
Program CRICOS Number:Diploma: 066423J; Certificate IV: 066459G
Marketing is a challenging, exciting, dynamic and creative area of work and study. Students in the Diploma of Marketing will develop industry relevant knowledge and skills so that they can operate successfully in a marketing environment. They will learn both marketing and business skills which can be used in the workplace, or can form the basis for further studies at University.
We are proud to offer you the opportunity to gain two nationally recognized qualifications which represent value for money and a significant investment towards your future.
Students carry out a range of workplace based activities such as conducting customer research, writing a small business marketing plan and developing a promotional program for a new product.
If you seek a career in marketing, advertising or business this course will provide you with training in best practice business/marketing taught by experienced professionals.
Our marketing programs offer you the opportunity to strengthen your skills in both marketing and common business areas. Not only will you learn specific marketing theory but you’ll also be given the opportunity to apply this to real situations. Learn about advertising, the marketing mix, how to identify opportunities and consumer behaviour.
We are proud to offer you the opportunity to gain two nationally recognized qualifications which represent value for money and a significant investment towards your future.
Students carry out a range of workplace based activities such as conducting customer research, writing a small business marketing plan and developing a promotional program for a new product.
If you seek a career in marketing, advertising or business this course will provide you with training in best practice business/marketing taught by experienced professionals.
Our marketing programs offer you the opportunity to strengthen your skills in both marketing and common business areas. Not only will you learn specific marketing theory but you’ll also be given the opportunity to apply this to real situations. Learn about advertising, the marketing mix, how to identify opportunities and consumer behaviour.
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Career Opportunities
Students completing the program will be able to gain employment in a variety of corporate, government or small business organisations and undertake the following roles:
Assistant Marketing Manager
Product/Brand Manager
Marketing Coordinator
Sales Coordinator
Customer Service Officer
Promotions Coordinator
Assistant Marketing Manager
Product/Brand Manager
Marketing Coordinator
Sales Coordinator
Customer Service Officer
Promotions Coordinator
Entry Criteria
Students must be 18 years of age, or turning 18 years of age within their first year of study
and,
BSB41307 Certificate IV in Business
Program CRICOS Number: 066459G
English language requirements: IELTS 5.5 (with no individual band less than 5.0) or TOEFL 530 or ISLPR 2+
Academic entry requirements: Completed Year 12 or equivalent
or
Non school-leavers are selected according to eligibility and merit, vocational experience, previous study and personal competencies are used to determine entry.
BSB51207 Diploma of Marketing
Program CRICOS Number: 066423J
English language requirements: IELTS 5.5 (with no individual band less than 5.0) or TOEFL 530 or ISLPR 2+
Academic entry requirements: Completed Year 12 or equivalent
and
Successful completion of Certificate IV in Business
and,
BSB41307 Certificate IV in Business
Program CRICOS Number: 066459G
English language requirements: IELTS 5.5 (with no individual band less than 5.0) or TOEFL 530 or ISLPR 2+
Academic entry requirements: Completed Year 12 or equivalent
or
Non school-leavers are selected according to eligibility and merit, vocational experience, previous study and personal competencies are used to determine entry.
BSB51207 Diploma of Marketing
Program CRICOS Number: 066423J
English language requirements: IELTS 5.5 (with no individual band less than 5.0) or TOEFL 530 or ISLPR 2+
Academic entry requirements: Completed Year 12 or equivalent
and
Successful completion of Certificate IV in Business
Program Articulation
Successful completion of this program may assist students to gain entry into university and/or may contribute towards study credits.
Program Duration
Full Time : Total of 36 weeks (2 semesters)
Includes BSB41307 Certificate IV Marketing in 1st Semester.
Full-time classes are usually timetabled between 8:00am and 6:00pm, Monday to Friday.
Includes BSB41307 Certificate IV Marketing in 1st Semester.
Full-time classes are usually timetabled between 8:00am and 6:00pm, Monday to Friday.
Program Award
Diploma
Certificate IV
Certificate IV
Recognition of Prior Learning
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.
Standard course cost will be charged for units of study/courses credited via RPL.
For additional information relating to RPL for this program, please contact:
The RPL Co-ordinator
13 72 48
rplcoordinator@southbank.edu.au
Venue
- Southbank Campus
How to Apply
Contact Southbank International Services:
Email: sbit.international@southbank.edu.au
Mail: Locked Mail Bag 111
South Brisbane QLD 4101
Australia
Telephone: +(617) 3244 5100
Facsimile: +(617) 3244 5588
Applications Close
There are two intakes each year, February and July. Applications can be made any time prior to the commencement of the program.
Cost
$16,000.00
This cost comprises $8000 for Certificate IV in Marketing and $8000 for Diploma of Marketing
For Additional Information
| Location: | International |
| Telephone: | 617 3244 5100 |
| Facsimile: | 617 3244 5588 |
| Address | |
| In Person: | International Services 66 Ernest St Ground Level, C Block South Brisbane |
| Mail: | Southbank International Services Locked Mail Bag 111 SOUTH BRISBANE QLD 4101 AUSTRALIA |
| Email: | sbit.international@southbank.edu.au |
| Find us at: | www.sbi.net.au |
Course Outline
| SEMESTER ONE Upon successful completion of semester one students will achieve the BSB41307 Certificate IV in Marketing. Marketing Activities Cluster | Course Code | Course Name |
| BSBCMM401A | Make a presentation |
| BSBMKG414A | Undertake marketing activities |
| Consumer Behaviour Cluster | Course Code | Course Name |
| BSBMKG401B | Profile the market |
| BSBMKG402B | Analyse consumer behaviour for specific markets |
| Market Research Cluster | Course Code | Course Name |
| BSBMKG408B | Conduct market research |
| BSBRES401A | Analyse and present research information |
| Marketing Principles Cluster | Course Code | Course Name |
| BSBMKG413A | Promote products and services |
| BSBMKG416A | Market goods and services internationally |
| E-Marketing Cluster | Course Code | Course Name |
| BSBMKG412A | Conduct electronic marketing communications |
| ICAB4171B | Develop cascading style sheets |
| Creating Web Pages Cluster | Course Code | Course Name |
| ICAB4135B | Design a simple mark-up language document to specification |
| BSBEBU401A | Review and maintain a website |
| SEMESTER TWO Upon successful completion of semester two students will achieve the BSB51207 Diploma of Marketing. Marketing Planning & Management Cluster | Course Code | Course Name |
| BSBMKG501B | Identify and evaluate marketing opportunities |
| BSBMKG502B | Establish and adjust the marketing mix |
| International Marketing Cluster | Course Code | Course Name |
| BSBMKG506B | Plan market research |
| BSBMKG516A | Profile international markets |
| Manage Projects Cluster | Course Code | Course Name |
| BSBPMG510A | Manage projects |
| Strategic Marketing Cluster | Course Code | Course Name |
| BSBMKG515A | Conduct a marketing audit |
| BSBMKG514A | Implement and monitor marketing activities |
| Integrated Marketing Communication | Course Code | Course Name |
| BSBADV511A | Evaluate and recommend advertising media options |
| BSBADV512A | Develop an advertising strategy and brief |
| Financial Reporting Cluster | Course Code | Course Name |
| BSBFIA402A | Report on financial activity |
International Student Information
Southbank Institute of Technology is situated in the city of Brisbane and is Queensland’s largest Government Vocational Education provider, with over 30,000 student enrolments per year. Southbank Institute of Technology is an ideal place to study. The Institute campus is located at Southbank close to Brisbane’s Central Business District (CBD) and vibrant inner city areas.
Students at Southbank Institute of Technology have access to the Institute’s wide range of facilities and services. These include the Auditorium, Beauty and Natural Therapies Clinic, Bookshop, Cafe, Computer Laboratories, Conference and Function Facilities, Gymnasium and a Restaurant. Some of these facilities are staffed by the students from the Institute.
Teaching methods combine face-to-face delivery, self-study and project work. Students may be required to complete work experience and/or field trips to be eligible for the program award. Southbank Institute of Technology assists students in finding appropriate organisations in which to complete this component. The majority of classes are conducted in modern, air conditioned venues. Students have access to computers in our extensive library and e-Learn centre located on campus.
Students may be required to sit for both open and closed book examinations and in some cases may be required to perform skills tests and/or oral presentations. Individual or group project work may also be used to determine competency.
The International Sales and Administration Teams consists of administrative and support staff, dedicated to assisting students throughout the various stages of study. This assistance ranges from Program Information to Admission Procedures, Entry Requirements and requirements for extending studies to Diploma or Degree level. The International Student Support Officer provides assistance with accommodation, Overseas Student Health Cover, public transport information and can refer students to other support services within and outside the Institute.
Students at Southbank Institute of Technology have access to the Institute’s wide range of facilities and services. These include the Auditorium, Beauty and Natural Therapies Clinic, Bookshop, Cafe, Computer Laboratories, Conference and Function Facilities, Gymnasium and a Restaurant. Some of these facilities are staffed by the students from the Institute.
Teaching methods combine face-to-face delivery, self-study and project work. Students may be required to complete work experience and/or field trips to be eligible for the program award. Southbank Institute of Technology assists students in finding appropriate organisations in which to complete this component. The majority of classes are conducted in modern, air conditioned venues. Students have access to computers in our extensive library and e-Learn centre located on campus.
Students may be required to sit for both open and closed book examinations and in some cases may be required to perform skills tests and/or oral presentations. Individual or group project work may also be used to determine competency.
The International Sales and Administration Teams consists of administrative and support staff, dedicated to assisting students throughout the various stages of study. This assistance ranges from Program Information to Admission Procedures, Entry Requirements and requirements for extending studies to Diploma or Degree level. The International Student Support Officer provides assistance with accommodation, Overseas Student Health Cover, public transport information and can refer students to other support services within and outside the Institute.
This brochure was last updated Friday, 13 January 2012
Total course tuition fees are indicative only. Fees are subject to annual adjustment. For FEE-HELP and VET FEE-HELP eligible courses, the unit fees are charged according to the study period in which the unit is commenced. The unit fees outlined in this document apply to census dates between 01 January 2012 and 30 June 2012. Unit fees will not change for this period. All information was accurate at time of printing, however, Institute policies, fees and details are subject to change without notice. Course commencement is dependent on sufficient enrolments, accreditation and registration requirements. From the 1st January of each year, programs are subject to a fee increase in line with the annual Consumer Price Index (CPI).
Total course tuition fees are indicative only. Fees are subject to annual adjustment. For FEE-HELP and VET FEE-HELP eligible courses, the unit fees are charged according to the study period in which the unit is commenced. The unit fees outlined in this document apply to census dates between 01 January 2012 and 30 June 2012. Unit fees will not change for this period. All information was accurate at time of printing, however, Institute policies, fees and details are subject to change without notice. Course commencement is dependent on sufficient enrolments, accreditation and registration requirements. From the 1st January of each year, programs are subject to a fee increase in line with the annual Consumer Price Index (CPI).
