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International Programs

Marketing

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1. Certificate IV in Marketing BSB41307-2
Marketing is a challenging, exciting, dynamic and creative area of work and study. Students in the Certificate IV in Marketing will develop industry relevant knowledge and skills so that they can operate successfully in a marketing environment. They will learn both marketing and business skills which can be used in the workplace, or can form the basis for further studies at the Southbank Institute of Technology. Students carry out a range of workplace based activities such as conducting customer research, writing a small business marketing plan and developing a promotional program for a new product. If you seek a career in marketing, advertising or business this course will provide you with training in best practice business/marketing taught by experienced professionals. Our marketing programs offer you the opportunity to strengthen your skills in both marketing and common business areas. Not only will you learn specific marketing theory but you’ll also be given the opportunity to apply this to real situations. Learn about advertising, the marketing mix, how to identify opportunities and consumer behaviour.

2. Diploma of Marketing [Incorporating BSB41307 Certificate IV in Marketing] BSB51207-3
Marketing is a challenging, exciting, dynamic and creative area of work and study. Students in the Diploma of Marketing will develop industry relevant knowledge and skills so that they can operate successfully in a marketing environment. They will learn both marketing and business skills which can be used in the workplace, or can form the basis for further studies at University. We are proud to offer you the opportunity to gain two nationally recognized qualifications which represent value for money and a significant investment towards your future. Students carry out a range of workplace based activities such as conducting customer research, writing a small business marketing plan and developing a promotional program for a new product. If you seek a career in marketing, advertising or business this course will provide you with training in best practice business/marketing taught by experienced professionals. Our marketing programs offer you the opportunity to strengthen your skills in both marketing and common business areas. Not only will you learn specific marketing theory but you’ll also be given the opportunity to apply this to real situations. Learn about advertising, the marketing mix, how to identify opportunities and consumer behaviour.